Links of London are making the Official Jewellery Collection of London 2012. I shot this campaign back in February. It was a real challenge to marry atheletes, sport, jewellery, Links branding, 2012 branding…all in one layout. It was a fun shoot though. These guys just turned up and got on with it, no diva-ish behaviour!
Special kudos has to go to the “flying” Kerri-anne Payne…what a legend!
Photography - Satoshi Minakawa
Donovan Wylie One Day Taking Photographs In Belfast
by Peter MannPrinted in an edition of 200 copies, each with a unique cover.
There’s not many left!
We only have about 20 copies of Donovan Wylie One Day Taking Photographs in Belfast left. We’ve had an amazing response and are considering a series. Watch this space.
When the’re gone, they’re gone
£10 + £1.50 p&p
Buy Now
This is a nice book project just completed with Peter Mann for SP Books.
It is a limited edition of 200 copies. The small run pointed us towards digital printing - a technology that has improved enormously in recent years (big thanks to PurePrint). Unlike traditional litho printing, there are no expensive set-up costs (plates etc.) which are traditionally such a challenge when producing such a small run. It also meant we were able to push the design in an interesting direction. Every one of the 200 copies has a completely unique cover and is numbered on the reverse, something that simply cannot be done with litho. Each copy is also hand numbered.
You can buy a copy of what will be a VERY collectable book here
For 2009 there was a fluro theme running throughout the Links of London stores. I extended this to the Christmas catalogue. Images were set up with a fifth channel so that flourescent ink could be pushed through the background (and the antlers on the cover)
An oldy…but a goody…
I worked on this Christmas Catalogue in 2005 for Paul Smith when I was working at Aboud Creative. We were a bit sick of doing super slick product catalogues and thought it would be fun to print the shots of what was very expensive product as giant half tones on newsprint. They ended up inserting them in The Times so I got to see this wizzing around the web fed newspaper press.
This just shows what a great client Paul Smith is. There’s not many that would let you do something like this. Of course being unexpected and doing things that are slightly left of field is all part of the Paul Smith thing so in that sense it makes sense.
Sargy Mann. Probably the Best Blind Painter in Peckham
This was a fantastic project that I worked on back in 2008
The book is based around twenty seven paintings chosen by the artist Sargy Mann to represent different periods in his life as a painter. The first is from 1963 and the most recent is from 2007. The text is a 45,000 word piece by the artist. Each chapter takes one of the twenty seven paintings as its starting point, but the text as a whole builds to tell the story of how he has continued to paint about the world as he sees and experiences it, while his sight has deteriorated to the point of total blindness.
Each of the twenty seven paintings has been photographed by his son, Peter Mann, where they are hanging today including one that is wrapped up in storage.
We made two versions, one with a printed cover using a picture of a sheet hanging in Sargy’s studio and one with a red cloth cover that included a limited edition lithograph print by the artist.
Sargy Mann - www.cadogancontemporary.com
Watch Peter Mann’s documentory about Sargy Mann here
Read the Observer article here
Love Me Love Me Not
This is a video I directed to launch the Links of London Love Me Love Me Not collection. The jewellery is based on a daisy chain and I was struggling to show how the product worked with stills so this stop motion animation was born.
The product has since been discontinued…ah well, still a cool thing.
Photography: Stephen Hayward
To advertise in an in-flight publication on an airline, the ad must feature product that is available to buy on board. Historically Links had either comped product onto whatever brand campaign was running at the time, which often led to an uneasy juxtaposition of brand message and non relevant product or knocked up a pack shot heavy rush job.
This campaign was shot so that different product could be easily shot and comped into place. We kept the aesthetic simple and made the model unrecognisable, shifting the focus squarely onto the product for what is essentially a tactical, selling campaign.
Photography - Sandro Sodano
After neglegting their male customers for some time I was briefed to create a campaign to promote the new Links of London collections for men.
It was clear that the only male product Links was really known for was cufflinks (indeed, the brand started life as a cufflink business) and there was a clear need to attract a new type of customer to the new ranges the design team were creating.
In the three months this campaign has been live Links has seen a significant 5% rise in its sales of men’s product and a noticable increase in men coming into store.
Photography - Paul Farrell
